History Of NASCAR National Association of Stock Car Auto Racing In 1982, NASCAR consolidated the Late Model Sportsman Division into a new series. Sense rising cost had made weekly racing for the LMS cars difficult, the idea behind the creation of the series was to build big races, and to bring all of the regional-stars of the series together for all of the races. Anheuser-Bush, Inc. of St Louis, MO., became the sponsor of the new NASCAR Budweiser Late Model Sportsman Series.
In 1984, the Bush brand took over the sponsorship in what would become today’s NASCAR Bush series, Grand National Division.
By 1989, just 10 years after the first 500-mile race to be broadcast life flag-to-flag , every race on the NASCAR Winston Cup schedule was televised, nearly all of them live. Close competition and high speeds in cars that have a “stock” appearance have been the hallmark of the NASCAR Winston Cup Series through the years. Waltrip and Elliot and Earnheardt, who has won the NASCAR Winston Cup title seven times, matching a record set by Richard Petty , are now the veterans, along with Rusty Wallace, Mark Martin, Terry Labonte, Ken Schrader and others. But young stars like Jeff Gordon, Bobby Labonte, and Jeff Burton, like in every decade, were emerging.
In 1993, after three years of hosting a NASCAR Bush Series event, New Hampshire International Speedway, 70 miles north of Boston, was granted its first NASCAR Winston Cup Series event.
In 1994, the NASCAR Winston Cup Series drew 4,896,99 fans for 31 events, up nearly 1 million from the year before and an average of 157,936 per event. The NASCAR Bush Series, Grand National Division drew 1,302,400 for an average of 46,514 for 28 events. The two series had the two largest increased in 10 different forms of motor sports according to Goodyear figures. The 1994 Brickyard 400, the first stock car race in the famed history of the Indianapolis Motor Speedway drew an estimated 315,000 fans for a race which there were nearly 1 million ticket requests.
In May of 1994, NASCAR introduced a new series, the NASCAR Craftsman Truck Series, involving full-sized, full-bodied American-made pickup trucks on NASCAR Winston Cup frames. After several exhibition events, the first point event in the series was held a little less tana nine months after the new series was announced.
The next year, 1995, marked the year the NASCAR Lifestyle became a national phenomenon, With cover stories in Forbes and Sports illustrated and NASCAR Winston Cup attendance breaking the 5 million mark for the first time, NASCAR found new ways into people’s homes. Television ratings broke all-time records with the entire NASCAR Winston Cup, NASCAR Bush Series and the NASCAR Craftsman Truck Series schedules aired on television with more than 120 million viewers tuning in. By the end of the year, NASCAR’s licensing had announced exciting non-traditional projects such as the NASCAR Cafe, a line of NASCAR Thunder retail stores, NASCAR Speed Parks (in which fans will be able to race each other in go-carts), and the Officially Licensed by NASCAR automotive aftermarket program. NASCAR also started the successful NASCAR Online, NASCAR’s own site on the World Wide Web. (http://www.nascar.com)
In 1996, the NASCAR expanded to New York City, establishing an office devoted to future develop and service corporate marketing and sponsorship relationships.
In 1997, the NASCAR Winston Cup Series expanded to the California Speedway, outside Los Angeles, and Texas Motor Speedway, in the Ford Worth/Dallies market as well as a second date at New Hampshire International Speedway. The NASCAR Bush Series moved west of the Mississippi River for the first time with new events in St. Louis, Los Angeles, Ft. Worth/Dallas and Las Vegas. The NASCAR Craftsman Truck Series schedule also expanded to events in Orlando, Los Angeles, and Ft. Worth/Dallas, and the entire schedule was televised nationally, including live broadcast on CBS. Last year, NASCAR is celebrating its 50th Anniversary with an unprecedented integrated marketing campaign to celebrate NASCAR’s past. present and future. New races included the NASCAR Winston Cup Series’ expansion to Las Vegas while the NASCAR Bush Series expands to Pikes Peak International Raceway in Colorado, and the NASCAR Craftsman Truck series includes new races at St. Louis, Memphis, and Pikes Peak.
The NASCAR Touring series also grew by one to nine in 1998 to include the new RE/MAX Challenge Series, developed from the Midwest’s former ARTGO Challenge Series. The weekly NASCAR Winston Racing Series continues to provide fans and competitor with weekly racing with regional and national recognition at nearly 100 of the country’s leading short tracks around the country. In all, NASCAR reaches more than 55,000 competitors throughout the country. Approximately 6,273,027 fans attend the 33 NASCAR Winston Cup scents in 1998.
The NASCAR Bush Series, Grand National Division attendance grew 8.2% over 1997 with 2,102,000 fans attending the 31 events in 1998. It marked the first time the series topped the 2 million mark since its inclusion in the report in 1984.
If 1998 was a year of reflection for NASCAR, 1999 promised to be a year to look to the future. Well it did. Today, NASCAR sanctions more than 2,200 events at 136 tracks in 39 states and one foreign country. The company even has a series in cyberspace, the NASCAR Online Racing Series. NASCAR oversees thirteen series including: NATIONAL SERIES NASCAR Winston Cup Series NASCAR Bush Series, Grand National Division NASCAR Craftsman Truck Series REGIONAL NASCAR TOURING DIVISIONS NASCAR Winston West Series Busch North Series Featherlite Modified Series Goody’s Dash Series Slim Jim All Pro Series Featherlite Southwest Series Raybestos Break Northwest Series RE/MAX Challenge Series Bush All-Star Series.